This is Pieter, I’m a design strategist from the Netherlands. As a strategist I focus on the business context of product and service design. For over a year I’ve been working on a solution to make last mile deliveries in e-commerce more sustainable and efficient. As you might expect, it’s a hard problem and it’s still not solved.
We did learn however, that the key to creating a more sustainable last mile (and logistics in general) is to get the data-flow right.
The problem with the last mile in e-commerce is that it’s unpredictable. To solve this you can do two things: Either try to predict what’s happening as good as possible, or make the last mile less prone to unpredictability.
Both require (sensitive) data from the receiver, especially if you throw location tracking in the mix (which I believe is not necessary).
Long story short, we shifted our focus from the last mile to the data-flow. Still in the area of e-commerce we are now working on data-containers for consumers to have more control over their customer journey, from discovering new products to sustainable delivery.
We believe Solid could be the way for us to build a scalable business in which we don’t control the data but facilitate interaction between people and businesses (including delivery services).
I’m very curious about your opinion and I would like to get in contact with people who are working on similar solutions (preferably in the Netherlands)
More info at looptogether.nl (also available in English)
Enjoy your day!